Wednesday, May 16, 2012


If you have a great product and I like what you stand for,
I'm stickin' with you.


It's on the top of the priority list over here.
The goal is to make feNa the first place you look for a clutch.
Once you see all the styles and colors you won't be able to decide.
So you'll get one. But you love it so much that you need another one in
a different color.  And another one in a different style for a
different occasion. And at least two more for friends or family gifts.
Then starts a new season with new styles and colors.
And so the cycle continues....

But the best part of all that, is what you like even more:
Our infinite positive voice,
the high level of value for our product,
and the amazing amount of fun we like to have while
engaging WITH you and starting what we trust is a
life-long relationship.
I know a bit about loyalty because this is just how I'm programmed.
It's comforting to know what I'm getting, and it feels great to
continually support companies that have treated me well.

The first brand I can remember being loyal to is Nike.
"Just do it" - I was already hooked.
Then came their fun tennis shoe designs in the 90's.
. I would get so excited for that shopping trip every year before
the new tennis season to see what they came up with next. 
Key factors to loyalty:
Fun designs. Never disappointed. Fit perfect every time. Comfortable. Lasted the season.

Then came their commitment to become more
environmentally responsible with their designs and manufacturing.
Even better. They've got me for life.
I've never worn another brand of tennis shoes since my first
happy experience with them 20+ years ago!

The same is true for my relationships with Toyota/Lexus
Nokia, T-Mobile, & Dyson, to name a few.

I love the innovative spirit, I've always been treated well,
and of course I enjoy the products.
It's a great way to get and keep my attention.

I hope to do the same for you at feNa!


Friday, May 4, 2012

who, what, when & where

valid 05/03-05/12 on IN STOCK items - while supplies last

Social Media.
It's wonderful. It keeps me engaged with amazing supporters,
customers, and lovers of feNa. I can't imagine not having it.

The tricky part is supplying fresh content on each platform, trying
to not overload people with repetitive information.

Yes, once in awhile it will happen.  Some things are important
enough to share with everyone, everywhere - like this
Mother's Day special, for example.

To ensure you are getting the information you want,
when you want it, here's a breakdown of 
who, what, when and where:

EMAILS:  This is probably the ONLY place you will be guaranteed
to NOT miss announcements on new products,
special promotions/sales, and important feNa news!
On special occasion we throw in some amazing food/cocktail
recipes and share other products we love!
We only send these out two times a month and think
you'll be delighted! 
Announcements will always be sent from here first!
  Sign up on the bottom right corner of our

FACEBOOK: Once in awhile we will have an exclusive facebook
promotion. Of course we emailed everyone as advance notice
to pay attention to their facebook feeds!
and pretty much just a boatload of fun.
We'd love it if you clicked "like" !

TWITTER: If you like things short 'n sweet in 140 characters or less,
this is the spot for you.  Our facebook feed does repeat here...but
only here will you find our daily #GratitudeList and things that we
find interesting enough to retweet!!

POLYVORE:  We now create and save all our feNa style outfits
on here. So if you are someone who strictly wants fashion -
this is the spot for you! We've had many compliments on our
looks and are happy to be an inspiration for your wardrobe.

PINTEREST:  If you've all wondered what my architecture design style
is, this is where you'll get a glimpse. There's a lot of love, a lot of 
happy thoughts, a lot of fashion gorgeousness and of
course some room for happy hour + much more!
Follow your favorites!

BLOG: Well, here we are! Welcome to the feNa Blog!
This is where things get more personal. Yes, those were the
contents of my bag that you were just spying. 
You'll get to learn things like how I came up with the
name feNa, what I'm working on next, what a surefire
way is to make me happy, etc. 
I want to make this fun and interesting so please share
what you've always wanted to know and it may be the
next featured blog post!

I trust I'll be seeing you back here, and if not here than
surely over there, definitely that place, possibly over yonder,
without a doubt that great spot, and absolutely this joint !