longevity

 

lon-gev-i-ty

a long individual life

 

As I was marveling at how awesome I felt in a pair of sweats I

found in the closet from the early 90s this weekend, I smiled at the

memory of why I had them in the first place.

I was at a tennis tournament in Laramie, WY and even though it was Fall,

it was snowing.  My Mom insisted I cover up my legs & headed

out to buy me a pair of dreaded sweats - something I don't normally wear.

 

So why do I still have them?  Through all the years of cleaning out closets

they've traveled with me to college at Arizona and now 13+ years

in San Diego.

 

As I pondered this question, I looked around at things I have.

A wrist watch, also from the 90s, that I love because it hangs just right on

my wrist and has all the features I need.

A pair of Nike's from 10 years ago that serve their purpose perfectly when I'm not

in my usual high heels or flip flops.

Jewelry from highschool or college that continues to compliment

any outfit with style.

 

It's simple. I like things that not only last, but stay relevant.

Because they've stayed with me for more than a season, everything has a

memory & a story attached to it, which I appreciate.

It's very much part of who I am and have always been, and it's something

that I intrinsically instill into the feNa brand.

 

Twenty years from now, I want you to be able to pick up your feNa clutch

and marvel at how fantastic it has worn through the years,

how fabulous it looks with your current fashion....

and to smile at the memory of when you got it.

 

Cheers to longevity!

xo

♥



loyalty

If you have a great product and I like what you stand for,

I'm stickin' with you.

Loyalty. 

It's on the top of the priority list over here.

The goal is to make feNa the first place you look for a clutch.

Once you see all the styles and colors you won't be able to decide.

So you'll get one. But you love it so much that you need another one in

a different color.  And another one in a different style for a

different occasion. And at least two more for friends or family gifts.

Then starts a new season with new styles and colors.

And so the cycle continues....

But the best part of all that, is what you like even more:

Our infinite positive voice,

the unique feNa story,

the high level of value for our product,

and the amazing amount of fun we like to have while

engaging WITH you and starting what we trust is a

life-long relationship.

  

I know a bit about loyalty because this is just how I'm programmed.

It's comforting to know what I'm getting, and it feels great to

continually support companies that have treated me well.

The first brand I can remember being loyal to is Nike.

"Just do it" - I was already hooked.

Then came their fun tennis shoe designs in the 90's.

. I would get so excited for that shopping trip every year before

the new tennis season to see what they came up with next. 

Key factors to loyalty:

Fun designs. Never disappointed. Fit perfect every time. Comfortable. Lasted the season.

Then came their commitment to become more

environmentally responsible with their designs and manufacturing.

Even better. They've got me for life.

I've never worn another brand of tennis shoes since my first

happy experience with them 20+ years ago!

The same is true for my relationships with Toyota/Lexus

Nokia, T-Mobile, & Dyson, to name a few.

I love the innovative spirit, I've always been treated well,

and of course I enjoy the products.

It's a great way to get and keep my attention.

I hope to do the same for you at feNa!

xo