Showing posts with label handbag. Show all posts
Showing posts with label handbag. Show all posts

Wednesday, June 11, 2014

Monday, August 20, 2012

yes, it'll fit

You'll be amazed at what fits in a feNa clutch!

E S S E N T I A L S

Even our smallest clutches hold all of your must-haves with style.
Designed with daily function on our minds - they can carry
reusable shopping bags and cameras too!



ESSENTIALS
 
R E A D Y   F O R   A N Y T H I N G

Our mid-sized clutches fit all of your essentials PLUS more!
Don't worry about losing your glasses or missing your
favorite hand cream - we've got you covered!


Ready for Anything


B U S I N E S S   O R   P L E A S U R E


Looking for something bigger & wishing you could tote more items
with style? Our
largest clutch is happy to oblige!
With the easy-to-open hidden magnet closure - your iPad, favorite
book and must-have snack will be at your fingertips in no time.


Business or Pleasure



We pride ourselves in providing excellent design and fabulous
function - offering something
"
for everything N anything!"


Find your perfect style HERE.


Wednesday, April 18, 2012

name first, design second


When the idea of creating handbags started to bloom
in the early-mid 2000's, my mind started to race
for names. 

Using my own name was never an option.
I love it so much and want to keep it all to myself.

I remember the moment I came up with feNa - late at night
as I was ready to fall asleep (this is when most
of my great ideas happen).  I vividly remember having
a conversation with myself about what I wanted my brand to be.
Even though I was designing clutches only, I didn't want
to leave out a substantial part of the market
that carried handbags.  At first I thought:
"for everyone N anyone" ?
No, because that wouldn't really be true.
So I started to think
1) about everything a consumer would need to carry
&
2) how I wanted to create something that easily translated from day
to night....a clutch that was....


It came to me clear as day so I hopped out of bed
and ran to get a notebook to write it down.

I wanted my clutches to be
"for everything N anything"

Short version pronounced (f - ee - nuh)

Immediately, I knew the "f" "e" and "a" had to be lower case
and the "N" had to be upper case.

Fast forward about 7-8 years and the name is the only
thing that hasn't changed in development of the brand.

That's when you know it's right....



Wednesday, April 11, 2012

A $17,000 Outfit

A Standout in Spark

A Standout in Spark is my latest Polyvore creation.
It's a great way to show the feNa clutches styled in many different ways.
I've been posting these "Look of the Day" outfits for over a year and
am happy to hear they are inspiring many fashionistas out there!

I personally find it easier to shop when I have a clear vision of what I
want, then go out (or search the web) for a similar version
that fits my budget.

Now...did I realize this outfit cost $17,000 when I was creating it?
No.
But doesn't the ABUNDANCE in spark, which will be
back in stock soon,
look right at home here??!!

Keep track of our newest creations via
Pinterest and Facebook
&
Please continue pinning your favorites to your style boards!!

Happy Shopping!!
xo

Friday, April 6, 2012

what's in my bag


It's a curiosity many people have:
"What's in your bag?"

This is, mind you, where it all started:
My own personal need for a beautiful clutch that could carry all
my essentials from day to night with ease & style.

It's what you've always wondered about, so
here is your up close & personal look inside my bag:

I've been carrying the GLORIOUS in smoke for quite some time now,
I find it goes with 95% of what I wear.
(Will be back in stock soon for all those asking for it!)

The two interior open pockets separate my business cc's from my personal cc's.
Clean and simple.
The interior zipper pocket holds my lip gloss and 
can'tgoanywherewithoutone tissue.

My Hawaii key chain and sparkly business card holder both double
as a mirror - an absolute must have!

Oh...what is that you're laughing at???
Yes, that is a good old-fashioned phone you're looking at. It's not
"smart," but it works perfectly for me and I won't upgrade until
absolutely necessary.
If you've ever texted me, now you know why it takes so long to respond. 
Unless it's a quick "yes" or "no" answer,
talking on the phone is actually more efficient and my
preferred method of correspondence!
(G A S P !!)
Don't worry, as noted in our ABOUT page, although I'm a bit old-fashioned,
I do embrace innovation/technology and design the clutches to fit all the latest gadgets!
(For example: our TRIUMPHANT will fit an iPad!)

And finally...yes, there is evidence that I am one of the
gagillions that partook in the historical
Mega Millions lottery last week.
Didn't you?

Wednesday, March 28, 2012

celebrate

It's time to break out the bubbly.....feNa turns ONE!
Please celebrate with us as we look back at some incredible
moments in our first year!
 SEARLE is our first store  |  45 countries visit our WEBSITE
SHARON STONE bids on our clutch  |  REDBOOK is our first editorial 
18 ONLINE PRESS stories posted 
sitting pretty next to Jimmy Choo in ESSENCE
feNa parties with RHOBH  |  20 combined online/boutique STORES
amazing compliment : "best clutch on the market"
best compliment of all : multiple loyal, repeat customers
What a year!
We love designing for you and are deeply grateful for your support. 
Please continue sharing feNa with your friends & families!!
x o x o